It’s the middle of February and it’s -48 degrees outside. I am glad to be inside and warm and I am especially glad not be to be outside because I am currently 33,000 feet over the Atlantic Ocean flying toward New York City from Milan. It has been a long trip. I only have a couple more stops left, including our annual KAMUT® Grower Appreciation Dinner Friday night in Regina, Saskatchewan before driving home to Big Sandy, Montana on Saturday.
This two-week trip started in Germany at a two-day meeting with our entire European KAMUT® staff and management personnel. Next came four days in Nürnberg, manning our KAMUT® booth at BioFach, the world’s largest organic food show. My days there were filled with meetings, new ideas, new friends as well as reunions with old friends from former years. The interest in organic is growing exponentially—there were 2,348 exhibitors from 76 countries there. The halls were a riot of color and sounds from all over the world and over 44,000 visitors from 136 countries crowded the aisles. Our most surprising visitors came the first day: representatives from the European corporate headquarters of McDonald’s said it was the first time they had attended BioFach and that they were looking for new ideas. They liked what they saw. That tells me organic products are heading out of the niche where they started and into the main stream of food and agriculture.
My next stop was in Milan, Italy, where I participated in a press conference regarding our latest published research papers comparing ancient and modern wheat. The two largest daily newspapers in Italy, as well as on-line media and magazines—25 in all—were there… but that’s a story for another time.